Here’s what the data tells us are the best days and times to post on Instagram. This could mean that interactions with followers could produce user-generated marketing content simply through photo and video responses from users.Īs Instagram continues to mature into one of social’s most-used networks, now with more than 800 million monthly active users, it becomes increasingly important for brands to identify the best days and times to post so that their target audiences engage, and continue to stay engaged, with their brand. Visual conversations are now common among social networks. Replies are sent directly to users’ inboxes, and with a simple tap, they can view responses from their friends. Users also can now reply to Instagram stories with videos and photos-including those precious selfies and boomerangs. For businesses, this opens up a whole new platform to gain better insight into customer needs, gather feedback on products and services, and increase engagement between your brand and its followers on social. Instagram recently introduced polls in Instagram stories, allowing you to ask questions and see results of friends and followers as they vote.
By now, businesses already know the value of photo and video in their social marketing strategies, and Instagram provides the perfect platform for you to share a variety of photo or video content and interact with your audience in new ways. Instagram, as a highly visual network, is quickly gaining the attention of businesses trying to boost engagement on social.
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